We are an award-winning creative firm, having won national first place honors in the prestigious community relations category from the Legal Marketing Association for our Family Law Cares campaign and two Best of Texas Awards.

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“Communication is the key to effective legal marketing. In most instances, traditional advertising doesn’t work.

“For almost three decades, we have been a leader in the integration of communications in the promotion of lawyers and law firms.

“Every promotional plan is custom, so the pathway to success is yours alone.”

Larry Upshaw
CEO and Creative Director



We emphasize our creative, award-winning, results-oriented promotional platform. The following is a prime example of our work, a distinctive new website for Johnston Tobey Baruch.

JTB home page

The Dynamics of Law Firm Communications

We cover the three most basic areas of legal marketing and PR:

Social Media

Now you can be your own editor and promoter, bringing news of you and your practice area directly to those who matter. With skill and news savvy, the most effective way to reach the broadest audience of potential clients.

Media Relations

With the news budgets of the best outlets cut to the bone, the effective presentation of "sponsored" news becomes important to fill the news hole in the most authoritative manner. We don't do fluff, we produce news.


TLM has mastered publishing at all levels, from newsletters and podcasts to white papers to hardback and softcover books. The more extensive the work, the more credibility you purchase.


There is no one single service that does the job of effectively promoting attorneys the first time, for all time. But still you are hit each day with solicitations from every publication, web jockey and social media addict claiming to be just that. At Texas Law Marketing, we have the experience and common sense to realize that intelligent bundling of services works. And so we offer the LAWTALK™ TEXAS marketing platform of bundled promotion as the base unit of our law firm marketing and PR service. This is an on-going promotional presence that uniquely leverages the most powerful facet of legal marketing—face-to-face connections—and opens the door to a world of virtual connections.

Once your base is established, we build on it with scalable, multi-level opportunities tailor-made to suit the needs of law firms with from three to 100 attorneys. From comprehensive identity and branding, expanded social media engagement, online video presentations, website design and online content creation, to email marketing and print and digital advertising, the LAWTALK™ TEXAS marketing platform provides all the tools you need to drive new and better clients to your door.


We’ve worked with Texas attorneys since 1985, longer than any other marketing or PR firm.

For Family Law Cares, we captured First Place nationwide in community relations from the Legal Marketing Association.

We grew a Dallas-area firm into the largest family law firm in the Southwest and more than doubled their revenue during the 2007-2011 recession.

We operate the only full scale, privately owned legal speakers bureau, providing attorney speakers for non-profit groups and company events across the state.

We helped the Dallas Bar Association raise $13.5 million to expand the Belo using email marketing, print advertising and PR.

We’ve ghostwritten 12 books on legal topics, placed hundreds of newspaper and magazines articles, and written thousands of blog posts and white papers.

We planned and promoted the award-winning Family Law Cares pro bono campaign for the Family Law Section of the State Bar of Texas.

Our placement of media stories for our lawyer clients is unequaled. One year, we placed the same client on radio, TV or in print at least once a week.