Many attorneys are skeptical of the power of video marketing. After seeing it work for him, Dallas trial lawyer Jim Grau is not one of those skeptics. One of the areas in which Grau is most successful is defending his fellow attorneys and other professionals from malpractice. He believes in what he does, and it comes through in the video below.

When an East Coast law firm was looking for someone to defend one of their attorneys, Grau’s name came up. The person who recommended him said just look at his video. The man did and he was sold, before ever making contact with Grau. When they met, the barriers were already down and Grau was hired to defend the attorney.

Using video for referral purposes is one way to attract new clients, but you can also take advantage of YouTube’s search capabilities. YouTube is the second largest search engine on the web, and it works in tandem with the largest, Google. If you Google “Defending Professionals,” you will see this and many other related videos. From this, you can make your choice of the attorneys you choose to interview.